Third Weekend

The third weekend was a sportive, artistic and “educative” one.

Although neither American, nor British, nor a Soccer fan, I enjoyed getting ready for and watching the USA/England match in an English pub surrounded by a group of Americans. The match itself was pretty boring (as my soccer-specialist father confirmed), but the atmosphere was fun. Switzerland plays today: another match to illustrate our obvious untalented soccer ways.

During the weekend I made a stop at the Martin Margiela Exhibit at the Somerset House. Although I heard of the exhibition at work, I have known and followed the designer for a while, my best friend being Martin Margiela’s biggest fan. The exhibition reflected well the designer and his work: anonymous, mysterious and challenging. The Belgian designer who is “one of the six” who made Antwerp fashion school famous in the eighties has never shown his face (being rarely interviewed and never photographed). His clothes are minimalistic and emphasize the artistic side of fashion. The “artist” promotes his designs as a team work. His designs challenged his time. Martin Margiela is for me a marketing genius whose clothing, although expensive, deserve not only the look but also desire.

Finally I worked on a project for work this weekend: a marketing plan. Who could have imagined our school learning blurred so fast and is so “difficult” to apply on real matters. Anyway I did my best and hope I have come up with some maybe unrealizable but fresh logical ideas.